When you set up a small business, there are a few main things that you’re going to be thinking about. You need to think about the location of the business, how big it’s going to be, the type of business, if you need to employ members of staff and the finances of the business. However, there are many other things which are very important to a business, and one of these is local SEO. For those of you who aren’t already aware, this is basically all the things that will help local people to find your business, which is exactly what you need for success!
1.It’s different from national SEO
Local SEO is very different from national SEO or even global SEO in that it’s very specific to the location that your business is situated. For example, if you’re selling fishing tackle, it’s no good knowing that over a million people in the country are searching “fishing tackle stores” if only a small handful of them are in your area. It’s important not to mistake the two, since you could end up thinking that your business will be very successful when it actually won’t be!
2.It will help you decide what business to set up
If you’re fairly certain that you want to set up a business but you’re not sure what to set up, finding out what is popular in the area can help you to decide. Since so many people use the internet every day to find businesses, services and stores, it’s arguably the most reliable source that you can use. It will also help you if you want to expand your business and set up another store somewhere else, since you can find out in which areas your business will be most popular.
3.It helps customers find you
By properly optimising your website with the right keywords your customers will be able to find you easily. Ever wondered why your website isn’t on page 1 of Google and the other top search engines? It’s probably due to a lack of good local SEO. Put your business on Google Places, for a start, since this is one of the main tools that people use to find businesses in their area.
4.It’s important to use it on your website
When you create a website for your business, make sure that the local is mentioned several times but in natural places. For example, “If you’re looking for fishing tackle in (name of town/city), look no further.” A sentence like this is effective and naturally slips in the location of the business, which will make it much easier for people to discover your website when searching for fishing tackle in your location. If you’re not creating your own website or you simply want to hire an outside person to do the SEO, there are many companies that will be able to help you out.