Have you ever imagined what will be the scenario of online shopping in India some 10 years down the line? Well, it’s surely going to get more happening, exciting, advanced and engaging. Perhaps, 80% of the shoppers would be ‘online’ shoppers, who will actually ditch offline stores. This will result in rapid growth of e-commerce business. However, the picture today is none the less than this. The number of online shoppers has gone higher at an amazing pace, thanks to the involvement of social media, digital marketing and Apps! Of course!
Some of the online stores have really come up a long way since past few years. Remember the time when online transactions were considered a bit risky and fraudulent? Hence, maximum users avoided this mode of payment. Increased user involvement and rapidly increasing craze of online facilities these days have urged the customers to indulge in online payments. However, the feasibility and convenience is also one of the reasons why more and more customers are switching towards online shopping. Be it your mobile bills, trip bookings, personal shopping, or even exchanging products. Sites like OLX.in & Quikr.com, etc have gained a lot of visibility & attention due to active participation of customers on online sites.
Online shopping= Discounts! This has been the perception of shoppers who constantly keep swapping their cards and getting exciting things at home. Various couponing sites also share their part of profit in this ever growing business. On behalf of the merchants, these couponing sites provide some of the recent and current hot deals on a wide range of products for the shoppers.
To count the prime time for shopping now, we have Christmas and New Year coming in a few weeks. Online stores have already geared up to provide some exciting deals to the customers. GOSF is the most awaited grand online shopping fest in India which has around 1000+ brands across various sites. To specifically look out for discounts at leading online stores, you may check out Myntra, Flipkart, Amazon, MakeMyTrip, HomeShop18 and Snapdeal coupons. Quality and excellence is always assured even if the prices are low and affordable, you shall see no compromise on the quality for the lower cost products. Customer service and addressing customer aggression also comes in to picture, as online merchants have to constantly keep up to the user demands.
The type of audience seen active on social media are all age group people. The trend has been such a hit amongst the younger crowd that each and every person who is willing to stay updated to the current world affairs; social media becomes an extremely exciting and faster way. This 2014, was a grand year which saw a series of new launched gadgets and electronics. Marketers are experimenting with the technology in every possible way to come out with the best feasible product. Altogether, the rise of digital media, social media marketing, user engagement everything scores a high in promoting e-commerce business.