Scaling your App for the Holiday Rush


Apps for e-commerce, schedules and all kinds of other purposes receive significantly elevated usage levels during the holiday season. As more and more individuals use the app, the risk of it crashing can increase as well. If you’ve created an app that will be impacted by the holiday season, you want to take advantage of the extra traffic, rather than allowing it to harm your app’s performance. These suggestions can help ensure that this is the case.

During periods of overuse, individuals attempting to access an application may receive some type of error message or be forced to wait while the app loads. This can drastically impact users’ decisions about visiting the app. In many cases, they’ll give up on it entirely, potentially depriving you of a significant amount of revenue. Therefore, it’s beneficial for those operating an application of this sort to pursue such preventative measures as acquiring more server space and relocating server space to cloud networking if applicable to ensure that the app remains stable throughout the holiday rush.

Moving an app database to a virtual cloud server will allow more server memory for those visiting an application and launching search queries or interacting with other content. In addition, the app’s database should be updated regularly. Keeping the database current will let visitors know the application is being maintained. A holiday theme for the season is an ideal choice when updating the application package before the holiday jump in traffic.

You can also package and configure your application database so that it’s faster and more user-friendly. An important point to consider is whether to scale the application horizontally or vertically. Scaling the application database vertically resizes the cloud server from 1 GB to 4 GB to allow for more memory. On the other hand, a horizontal scaling option will allow more traffic to visit, which is also important. This allows you to run your application on multiple servers; however, there are configurations such as designating layers, developing the application and the like to take into account as well.

Managing the cache on the server is another way to speed up visitor access to an app database. In order to manage the cache, you should observe which data and file systems are most frequently accessed and cache that data so that it’s easily accessed each time a user visits the page. This will allow significantly faster visits to the page. The reason for this is that the most accessed data is cached on the cloud server so that the application doesn’t need to acquire the information from the database each time the user accesses it.

Lastly, another way to ensure quicker user visits and decreased chances of a timeout error is for users to host their static landing page with CDN, or Content Delivery Network, enabled. This way, the more visitors that access the application, the more the page is cached globally by the CDN. This method will allow your app to stay online while the remaining database can be installed and configured within the pre-existing web service layer.

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